The Search Engine Optimization (SEO) can be described as the lifeline of any business in this digital age. In the absence of SEO if your business website is not ranked properly, the chances of getting traffic to it are very low.
Businesses that invest in SEO create great rapport with the potential customers, making it an important part of a digital marketing strategy. One needs to utilize SEO to create a strong web presence and outrun competitors to gain new customers. Here are the 10 important reasons why SEO is important for your business:
Helpful for increasing traffic for your business
Your first objective is definitely to draw more traffic to your site when you maintain a web-based business. The chances of your products being sold get higher with the increased traffic at your site. SEO is considered the best way to draw customers to your business because the 53% of site traffic comes from natural pursuit.
One of the other reasons why SEO is called beneficial is that it helps to establish your website as an authority. No wonder that your business will have good reputation and the brand awareness will increase if yopur website has top search rankings. If your site appears on the first page of search engine results pages (SERPs) your potential customers are more likely to trust your brand rather than your competitor brands who are not there.
Conversion rates are better
The SEO optimized websites definitely faster, smoother and user friendly for your targeted customers. Thus, SEO makes them more user friendly on all most all devices be it’s a mobile or a tablet. The hassle free access is helpful in turning the potential visitors into your permanent and loyal customers.
The SEO is cost effective for new businesses or startups because its works way better than a paid advertisement for them. SEO is an affordable and effective way to grow your business and online presence. Quality content with proper information can help you find new visitors without investing heavily into sales and ads on Social Media.
Interestingly, people nowadays check shop websites before going physically in there to purchase anything. They even use Google to compare prices, local businesses, check inventory, and, more importantly, read reviews. Let’s take an example of a restaurant before visiting the particular place you would like to read reviews and compare it with other options available in the area. So, SEO is helpful with offline sales as well.
SEO definitely helps you to stay ahead in any competition. For example, if two websites are selling similar things, then the website which is SEO optimized attracts more customers to itself and their sales also increase while others are not able to do that much. Let’s say if you appear on the first page of a Google search your chances of conversion becomes 90% higher. So, you cannot afford not to be there.
Know Your Customers Better
The business owners get a better idea about their customers with the implementation of site analytics. For example understanding their behavior, what brings them to your site and where do they like spending time when they are there. This helps making content more appealing for the customers.
SEO is also very important for the social promotion of your website or blog. People, who see your site in search engines like Google, also share them on their social media accounts like Facebook, Twitter, Pinterest.
You Rank better In Local Searches With SEO
Almost 80% local searches on mobile phones lead to conversions. People making searches such as “gyms near me” or “saloons near me” are becoming quite a common nowadays. Once you are listed with Google My Business account and open for reviews from your clients your first step towards creating local SEO is complete. Make sure you have mentioned correct contact number, address and name with the listing of voice search for better conversion rates.
Content Plays Pivotal Role in SEO
A rich and nice content for visitors definitely plays a pivotal role in SEO. It’s not wrong to say that they both go hand in hand. You business website can undoubtedly rank better with the help of the relevant web content which includes text, images and videos etc. Don’t forget to refresh your content regularly to maximize the benefits of the SEO.
We wonder what search would be like without SEO and how we would ever find the information we look for on a day to day basis be it’s a website or the businesses. In this busy life one doesn’t have much time to search for the information or products he wants. Also, the more you gain, the more you desire, let’s say once you achieve regular growth in sales. Will you stop worrying about the growth of your business? The answer is no. You will never stop optimizing your website for long-term exponential growth no matter how successful you become.
Organizations that need to ensure their solid web-based presence need to put resources into SEO. So, set your goals and achieve them with the correct SEO strategy.