The year 2020 was a rare one for everyone. The pandemic crisis that we have experienced has radically changed the way we do and see things. In marketing, we have seen trends and strategies that seemed to work well plummet, and other novelties that appeared to evolve slowly emerged and became more vital than ever.
This new reality influences the trends for digital marketing. Here are the trends that will dominate Digital Marketing in 2021.
In recent years it became clear that users are increasingly discerning when it comes to advertising. Consumers want to keep having news about brands, but not just anything that works for them. New consumers seek to connect with brands personally, and the content generated needs to be relevant and responsive to their needs. Under this premise, it is necessary to define precise strategic lines of content marketing for businesses. We must assess whether the content we have created is relevant and achieves the objective we have created.
The ecology or protection of social rights is one of the main concerns that users have today. That is why companies committed to sustainable production and consumption have a head start.
Mindful marketing is about taking a conscious approach to the market, generating positive social impact, and aligning with the most important values. Principles such as solidarity or caring for the environment should guide all company actions, from product and services offerings to advertising campaigns.
As we have already seen covered, consumers look for brands to add value, and one of the best ways to adapt to this is through story doing.
The story doing strategy is the evolution of storytelling in social media. It seeks to tell a story, involves the user, and engages the user to live the brand’s experience, causing them to become the action protagonist.
It is still in the experimentation phase, but with the rise of streaming services and increasingly evolved Smart TVs, one of the new digital marketing trends will be to buy through television.
The formats will be varied, buying through secondary screens that the viewer accesses with a click of the remote or by purchasing QR codes that you can scan with your mobile. The options are endless and yet to be explored.
Digital transformation has accelerated due to COVID, and one of its consequences has been the rise of virtual events.
There is still a long way to go on a technical level. Still, the continuous evolution and innovating and experimenting are making these virtual events go from being dull and one-way to creating platforms to connect, share knowledge, and unite people.
Besides, these types of events will give us facilities for recording data and tracking potential customers.
Programmatic advertising on TV and wearables
Programmatic advertising has been gaining momentum in the marketing world for a few years now. It is clear that advertising related to consumer tastes is the one that works best, and it is time to open up to new channels such as Smart TVs or wearables.
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