HOC Hospitality Advisory

Our purpose is creating profitable Hospitality assets. As veterans of the leisure and hospitality industry with over 38 years of experience, HOC Hospitality Advisory is specialized in hotel and hospitality start-ups and management, renovations, expansions, procurement, contract negotiations, business development and due diligence. We provide you best hospitality service in UAE

We help investors, property owners and asset operators solve their challenges, from the Feasibility & Investment Analysis stage through to Pre-Opening Advisory & Planning and Operations Planning, on to Revenue Optimisation and Cost Control, and all the way to Executive Recruitment Solutions.

With Cherif Hosny at the helm of HOC Hospitality Advisory, our Clients benefit from Cherif’s multifaceted industry knowledge and experience that has seen him hold prestigious posts regionally and internationally. Cherif’s mandates include Chief Hospitality Officer at Meraas since 2014 and Senior Vice President of Development at Jumeirah Group for the MEASA region in the decade prior, a post during which he negotiated and secured over 50 agreement deals for properties across the GCC, MEASA and CIS regions. The executive management experience that Cherif brings is complemented by his expansive 15-year operational experience as General Manager of multiple Meridien Hotels in Europe, Africa and the GCC